There’s an App for that…

There’s an App for that…

Business in Berkshire

Morning, very conscious that I’ve not written any business related stories for a few months so time to correct that… have you got a mobile app for your business?

What’s the point of having your own mobile app?

  • 20 years ago normal business people were starting to use plain text emails to communicate with those who were going online…
  • 15 years ago I started promoting html email as a way of tracking what your recipients did with the emails you sent them… which links did they click on… back then we were getting 50% opening rates
  • 10 years ago these were down to 30%
  • 5 years ago 20%
  • Lucky to get over 10% today

Why are these rates dropping right off?

  • Heightened security blocking anything travelling via email
  • Volume of email in your inbox
  • New channels opening up, more options

We like new shiny things and we certainly like mobile…

View original post 190 more words

About charlotsite

I like to DIY,Sew,Quilt, Bake Too. Anything I can learn to fix or learn to make that is what I like and want to do. I am a stay at home mom to a 11 year old boy. And he is picking up DIY and making things out of stuff he finds , it a great feeling finding someone trash and making it out of something beautiful .

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